Customer Connections | Making the most of each customer interaction

Customer Communications Management 2.0: Optimizing the Customer/Channel Mix

Posted on 03. Dec, 2009 by Bernie Gracy.

0

I have had the privilege of working with some of the largest corporations and premier brands in the world in the strategy, conception, design, and implementation of a customer communications management platform. These efforts typically encompassed integrating customer master data, billing streams, regulatory content, marketing and promotional content, and relationship management content in physical and [...]

Continue Reading

(No Ratings Yet)

Loading ...

Holiday Trends Highlight Increased Role for Location Intelligence

Posted on 02. Nov, 2009 by PBBI.

0

This post is written by Al Beery, Director of Strategy & Analytics and Brian Hill, Manager of Strategy & Analytics at Pitney Bowes.
Over the next few months, consumers will head to the malls, superstores, and in increasing numbers, to their laptops—and retailers will be looking for any edge they can find to increase [...]

Continue Reading

(No Ratings Yet)

Loading ...

Facebook for Malls, Shopping Centers, and Downtowns

Posted on 19. Oct, 2009 by PBBI.

0

This post is written by Ed Borden, Client Services Consultant at Pitney Bowes.
These days it appears that every retailer is leveraging social media services such as Facebook. These sites allow retailers to passively advertise to would be consumers by encouraging their “fans” and “friends” to share personal experiences with the retailer or products. Additionally they [...]

Continue Reading

(No Ratings Yet)

Loading ...

Learning the Data Four-Step

Posted on 24. Sep, 2009 by PBBI.

0

According to a recent SiriusDecisions Research Brief, 10-25 percent of the records for the average B2B company contain critical errors. The same study reports that 66% more revenue goes to the company with high quality data management.
So, why does good data make such a difference?
Bad data hurts your image, your operations, and your bottom [...]

Continue Reading

(No Ratings Yet)

Loading ...

Data Governance – It’s Everybody’s Business

Posted on 24. Sep, 2009 by PBBI.

0

This post is written by Navin Sharma, Director of Product Management at Pitney Bowes.
Governance is defined as the act, process or power of governing. Stated a different way, governance is the system or method of management. For without governance, there would be chaos. Do you think there was appropriate governance on Wall Street?
Corporate governance [...]