Customer Communications Management 2.0: Optimizing the Customer/Channel Mix

Posted on 21. May, 2009 by Bernie Gracy.

I have had the privilege of working with some of the largest corporations and premier brands in the world in the strategy, conception, design, and implementation of a customer communications management platform. These efforts typically encompassed integrating customer master data, billing streams, regulatory content, marketing and promotional content, and relationship management content in physical and [...]

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