Pitney Bowes

Every connection is a new opportunity™

Customer Connections Blog

Archive for May, 2010

To Stay in Tune with Customers, Make Sure You Use All of Your Enterprise’s Data.

Posted on 26. May, 2010 by Scott Bounty.

1

This past weekend I redeemed reward points for a free night’s stay at a major hotel. As a frequent guest at this hotel chain—close to 40 nights over the past five years—I assumed my hotel preferences (king-size bed, room far from the elevator, USA Today) would be well documented in their enterprise database. Plus, I [...]

Continue Reading

(3)
Loading ... Loading ...

TransPromo is Here, and It’s No Joke.

Posted on 19. May, 2010 by Ramesh Ratan.

0

What do you get when you cross a transactional mail piece with a targeted promotional message? This is no riddle. It’s TransPromo, and evidence shows that it’s one of the most powerful opportunities available for making customer connections.
People are now being advertised to at an alarming rate. Even before the dawn of the digital age, [...]

Continue Reading

(6)
Loading ... Loading ...

The Joy of Socks: Putting the Fun Back in Marketing

Posted on 19. May, 2010 by Mike Reynolds.

0

Who knew that socks could be so much fun? If you’ve ever seen those LittleMissMatched socks? You know, each pair contains mismatched socks with different patterns and colors.
And if you’ve seen them, or owned them, you know it’s all about the joy. Whether you’re getting a pair for your spouse, yourself or your 5-year-old, you’re [...]

Continue Reading

(9)
Loading ... Loading ...

Missed Opportunities at Your Front Door.

Posted on 11. May, 2010 by Andy Roussel.

2

We hear a lot of talk about “target marketing” these days. About driving a higher response rate to marketing communications with heavy versioning and personalization. There’s even a trade magazine titled Target Marketing (targetmarketingmag.com). Savvy marketers know that the more relevant the content, the greater the likelihood a recipient will respond to a call to [...]

Continue Reading

(5)
Loading ... Loading ...

What Would You Give to Have Three to Four Minutes of Your Customers’ Undivided Attention?

Posted on 06. May, 2010 by Ramesh Ratan.

0

We only have to look at our own hectic lives to intuitively know how busy our customers are. Work. Kids. Commuting. Friends. Family. Housing chores (cooking, cleaning, etc). Maybe a little TV. Some Web surfing. And the day is gone. Get up the next morning and hit the replay button. With that kind of schedule, [...]

Continue Reading

(3)
Loading ... Loading ...