Archive for May, 2010
Posted on 26. May, 2010 by Scott Bounty.
This past weekend I redeemed reward points for a free night’s stay at a major hotel. As a frequent guest at this hotel chain—close to 40 nights over the past five years—I assumed my hotel preferences (king-size bed, room far from the elevator, USA Today) would be well documented in their enterprise database. Plus, I [...]
Posted on 19. May, 2010 by Ramesh Ratan.
What do you get when you cross a transactional mail piece with a targeted promotional message? This is no riddle. It’s TransPromo, and evidence shows that it’s one of the most powerful opportunities available for making customer connections.
People are now being advertised to at an alarming rate. Even before the dawn of the digital age, [...]
Posted on 19. May, 2010 by Mike Reynolds.
Who knew that socks could be so much fun? If you’ve ever seen those LittleMissMatched socks? You know, each pair contains mismatched socks with different patterns and colors.
And if you’ve seen them, or owned them, you know it’s all about the joy. Whether you’re getting a pair for your spouse, yourself or your 5-year-old, you’re [...]
Posted on 11. May, 2010 by Andy Roussel.
We hear a lot of talk about “target marketing” these days. About driving a higher response rate to marketing communications with heavy versioning and personalization. There’s even a trade magazine titled Target Marketing (targetmarketingmag.com). Savvy marketers know that the more relevant the content, the greater the likelihood a recipient will respond to a call to [...]
Posted on 06. May, 2010 by Ramesh Ratan.
We only have to look at our own hectic lives to intuitively know how busy our customers are. Work. Kids. Commuting. Friends. Family. Housing chores (cooking, cleaning, etc). Maybe a little TV. Some Web surfing. And the day is gone. Get up the next morning and hit the replay button. With that kind of schedule, [...]