Archive for June, 2010
Color Makes a Noticeable Difference
Posted on 24. Jun, 2010 by Scott Bounty.
A recent study by Leflein Associates comparing consumer attitudes toward receiving printed mail vs. e-mail, provided a number of interesting insights. Among them, we learn that, by clear majorities, people prefer physical mail to e-mail for bills, invoices and financial statements as well as for most catalogs and promotions.
The survey also reveals that by a [...]
Continue Reading
(2)
Loading ...Innovating with Our Heads in the Cloud
Posted on 17. Jun, 2010 by Jay Bourland.
Cloud computing has been the hottest topic in the information technology arena for several years now, and all signs indicate that cloud computing and virtualization are not a trend—they are the future of computing; to use a worn-out phrase, they are a paradigm shift.
Pitney Bowes is not waiting for the future of the cloud. As [...]
Continue Reading
(4) Loading ...Good Touch or Bad Touch—A Webcast About Customer Preferences and the Future of Mail.
Posted on 16. Jun, 2010 by Scott Bounty.
BtoB Magazine recently hosted a webcast about the significance of mail in an electronic world. Pitney Bowes sponsored the webcast, and two of PB’s own were on the panel—Debra Thompson, VP of Marketing, Pitney Bowes US Mail, and Chris Giles, VP of Product Marketing. They were joined by Barbara Leflein, President and Founder of Leflein [...]
Continue Reading
(2) Loading ...Customer Intelligence, It Isn’t Just for the CIA.
Posted on 11. Jun, 2010 by Robert Pipe.
As businesses we have lots of information on our customers, in fact many corporations are excellent at capturing significant amounts of customer data and even if your company is not one of those at the very least you probably know who they are, where they are and what they purchase.
The challenge is of course leveraging [...]
Continue Reading
(4) Loading ...Med Men: Can You Market Healthy Behavior like Toothpaste or an iPad?
Posted on 09. Jun, 2010 by Scott Bounty.
It’s not easy for healthcare professionals to look at patients’ health as a marketing problem, but I think you can make a case that, at least in part, it is. If the term “marketing” or, heaven forbid, “advertising” seems offensive to your healthcare cultural sensibilities as being too crass or tainted with self-interest, let’s substitute [...]
Continue Reading
(3) Loading ...World Innovation Forum 2010
Posted on 04. Jun, 2010 by Bernie Gracy.
I am very much looking forward to attending my second World Innovation Forum and co-hosting the Bloggers Hub with my colleague Tom Foth and HSM. Last year the highlight of the conference for me was Clayton Christensen. This year I am very much looking forward to the talk by Michael Porter [...]
Continue Reading
(5) Loading ...The $515 Postcard (Pure profit)
Posted on 02. Jun, 2010 by Andy Roussel.
Recently I’ve taken quite an interest in Quick Response codes, or QR codes as they’re commonly called. They’re 2-D bar codes that can be scanned or read as URL links or text by a mobile phone with a camera.
I first learned about QR codes several months ago in various media mentions, and from an article [...]
Continue Reading
(6) Loading ...Pitney Bowes Featured Bloggers
Vice President, Business Development and Operations, Volly
The latest from Twitter
-
best restaurants in new york city 2013: Weisheit ist nicht mitteilbar. Weisheit, welche ei...
-
George Menninger: Mr. Nicholson, Before giving advice perhaps you s...
-
David Marten: I completely agree. Another way of saying this is ...
-
Ren: As a designer who came up through the last quarter...
-
Jason Rosenthal: Great advice. Without agreeing on a strategy first...