Archive for August, 2010
The Next Step in Mobile CRM: Hitting a Moving Target With All You Got.
Posted on 31. Aug, 2010 by Scott Bounty.
As we all now know, it’s not Big Brother that’s watching us. It’s the iPhone, iPod or iPad we’re lugging around that’s stalking us. Wittingly or not, we are sharing highly personal information with businesses all over our little worlds.
We are telling our watchers not only where we are, but also what we like to [...]
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Loading ...Want to Provide the Perfect Customer Experience? Have I Got a Site for You!
Posted on 24. Aug, 2010 by Scott Bounty.
In business, we focus a lot of energy on acquiring new customers. Sometimes we take for granted that once someone decides to do business with our company, that’s when we have to put our money where our mouth is, metaphorically speaking.
Customer experience is vitally important, not only to keep the customers we’ve worked so hard [...]
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(2) Loading ...Applying Higher Levels of Communication Intelligence to the CCM Process
Posted on 23. Aug, 2010 by Ian Davidson.
Businesses face a dilemma. Their target is to strengthen one-to-one customer relationships and grow revenue. But managing the constantly increasing volume of individual transactions with the growing numbers of customers can make it difficult to hold the line on costs.
Through integration of the print and mail operations, and applying higher levels of communication intelligence to [...]
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(No Ratings Yet) Loading ...Living Customer Experience
Posted on 20. Aug, 2010 by Prince Lal.
Are you really managing the customer lifecycle or are you reacting to it? Every business is challenged to effectively cultivate customer relationships, so where should we begin?
From my viewpoint, a customer lifecycle should provide a window into the creation and delivery of lifetime value to the customer. Many CRM practitioners, who I tend to agree [...]
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(3) Loading ...Summing up InterACT!
Posted on 13. Aug, 2010 by Scott Bounty.
It will be a hard act to follow. InterACT! was a great success and, clearly, a much needed forum. First of all, it finally put to rest the old bugaboo about print versus digital. As presentation after presentation demonstrated, they both work best when they work together. When the two are integrated into a strategically [...]
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Top 5 Insights from InterACT! Day 2
Posted on 12. Aug, 2010 by Scott Bounty.
Another informative day at the InterACT! conference in Chicago. In addition to learning more about the value of TransPromo, I gained new insight on cross-media direct marketing, customer centric marketing, data analytics, and more. Here are my top 5 insights from day 2:
#5: Enable marketing efficiency by stretching your marketing dollars, utilizing cross-media campaigns, and [...]
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The 3 Types of Augmented Reality for Marketers
Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.
Visuals are an important part of advertising, so it’s not a surprise that many companies have jumped on the augmented reality (AR) bandwagon, offering tools that visualize their products in a magical and memorable way. AR, and how it can be used as a marketing tool, also was a hot topic at InterACT!
To sort it [...]
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Analytics Work Better With Data Than With Broccoli
Posted on 11. Aug, 2010 by Guest Blogger Heather Fletcher.
Chances are, no broccoli lobbying group is going to come down on Dean Witkin the way they did on former President George H.W. Bush when he said he didn’t like the green, leafy substance. The difference is Witkin, sales director for Livonia, Mich.-based media and marketing services company Valassis, is advocating that marketers — who may not like [...]
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You ALWAYS want STRATEGY to go FIRST!
Posted on 11. Aug, 2010 by Guest Blogger Tom Marin.
If there is one thing that I am learning at the InterACT! Conference this week it is you really do need to keep to the marketing principles you understand and follow them throughout all of your marketing. There is such a proliferation of new media that it’s causing major changes in how companies communicate and [...]
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Hotels.com Matches Sales Revenue to Augmented Reality Tool
Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.
Hotels.com recently launched an augmented reality (AR) website, dubbed “Virtual Vacation,” which has helped increase revenues for the brand.
In his keynote presentation, which took place on the second day of the InterACT! Conference, Vic Walia, senior director of brand marketing for Hotels.com discussed the site, which was designed to make virtual vacations a little more “real.”
Earlier this [...]
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