Pitney Bowes

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Customer Connections Blog

Archive for November, 2010

Marketing ROI Fallacy

Posted on 23. Nov, 2010 by Cynthia Williams.

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A few days ago Aaron Leibtag from Priszm LP sent me an interesting perspective on Marketing ROI that I found extremely informative and insightful. It focuses on the accuracy of customer address data. Sure, there are other ways companies communicate with their customers, but it remains a fact that when it comes to important customer [...]

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Banking on new connections.

Posted on 15. Nov, 2010 by Scott Bounty.

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Given the events of the last few years, you have to concede that in terms of public relations, banks have taken a big hit.  But in a different kind of public relations, some financial institutions have reported much more positive results during the rough patch. These are the banks that have implemented new ways of [...]

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Using E-mail for Lead Generation

Posted on 11. Nov, 2010 by Scott Bounty.

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Reading an article on BtoB magazine’s site got me thinking about lead generation. It’s a great article, and I suggest anyone who uses e-mail as a marketing tool to read it.
Among the great points of the article is one about “micromarketing,” or segmenting your target audience as much as possible. Right or wrong, e-mail marketing [...]

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The people have spoken!

Posted on 09. Nov, 2010 by Scott Bounty.

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At Pitney Bowes, the most important thing we can know is our customers’ needs. That’s why we regularly post poll questions about a variety of subjects. Our most recent round of questions has just ended, with questions regarding media usage, customer communications and social media. Let’s have a look at the results.
Media Poll
In our latest [...]

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