Archive for December, 2010
Posted on 21. Dec, 2010 by Guest Blogger Donna Prestwood.
The idea of “customer intimacy” is not a new one. In fact, it headlined a Harvard Business Review article back in 1993. Yet this term is now seeing resurgence across the blogosphere. So, what exactly is “customer intimacy”? Why is it important now? And how does one achieve true intimacy with one’s customers?
What is “customer [...]
Posted on 16. Dec, 2010 by Matt Broder.
I had the pleasure to attend and speak at a recent conference about social media, B2B marketing, and the future. The event was a typical Business Development Institute (BDI) gathering: lots of learning in a short period of time with some smart practitioners. I love BDI events.
As keynote, I decided to forego the customary PowerPoint presentation [...]
Posted on 16. Dec, 2010 by Jeffrey Nicholson.
If you read my initial post on customer onboarding, you got a sense of the top five potential pitfalls companies often encounter in creating an onboarding strategy and campaign. There are some true best practices out there as well. They are helping companies improve their onboarding process and turn more of first-time purchasers into loyal [...]
Posted on 14. Dec, 2010 by Jeffrey Nicholson.
Onboarding is arguably the most important period in the entire customer lifecycle. It is the time when the foundation for a long-term, mutually beneficial relationship is set – or not. How it’s managed often determines whether customers decide to stay or go – and how strong the relationship will become.
Creating an outstanding onboarding experience is [...]