The Tipping Point

Posted on 19. Jan, 2011 by Bernie Gracy.

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

- Malcolm Gladwell (The Tipping Point)

About 10 years ago, Malcolm Gladwell published his thesis that ideas “spread just like viruses do.” The Tipping Point is predicated on people, content (the idea), and context (situational environment).

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This Volly Could Be THE Game Changer For All Players

Posted on 06. Jan, 2011 by John Schloff.

Did you catch the headline in The Wall Street Journal yesterday?  It was a masterpiece of simplicity: “Digital or Die.”
For the past 18 months, I have been immersed in a project to help Pitney Bowes create something completely digital, and completely new. Today, I experienced real joy as we announced this new service to the [...]

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The Volly Digital Service: Meeting Consumer Preferences for Secure, Multichannel Communication

Posted on 06. Jan, 2011 by Elizabeth Lee.

Increasingly, consumers get to control how, when and where they receive communications. Surprising, many of these contacts still take the form of paper-based mailings:

84% of consumers receive paper statements
367 billion coupons were physically printed
13 billion catalogs were distributed

In total, this added up to over 170 billion pieces of physical mail last year. So, are your [...]

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The 3 Dimensions of Effective Mobile E-mail

Posted on 04. Jan, 2011 by Guest Blogger Jonathan Dunn.

Jonathan Dunn, Manager, Mobile Marketing Solutions at Digital Cement
We know that Smartphone use is on the rise and with it comes more people reading emails on their mobile.  Market research firm Nielsen condensed all time spent on the mobile internet into one hour and found nearly half of it was spent on email.  This is [...]

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