Marketing ROI Fallacy

Posted on 23. Nov, 2010 by Cynthia Williams.

A few days ago Aaron Leibtag from Priszm LP sent me an interesting perspective on Marketing ROI that I found extremely informative and insightful. It focuses on the accuracy of customer address data. Sure, there are other ways companies communicate with their customers, but it remains a fact that when it comes to important customer [...]

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Using E-mail for Lead Generation

Posted on 11. Nov, 2010 by Scott Bounty.

Reading an article on BtoB magazine’s site got me thinking about lead generation. It’s a great article, and I suggest anyone who uses e-mail as a marketing tool to read it.
Among the great points of the article is one about “micromarketing,” or segmenting your target audience as much as possible. Right or wrong, e-mail marketing [...]

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