Archive for 'Location Intelligence'
Posted on 21. Dec, 2010 by Guest Blogger Donna Prestwood.
The idea of “customer intimacy” is not a new one. In fact, it headlined a Harvard Business Review article back in 1993. Yet this term is now seeing resurgence across the blogosphere. So, what exactly is “customer intimacy”? Why is it important now? And how does one achieve true intimacy with one’s customers?
What is “customer [...]
Posted on 15. Nov, 2010 by Scott Bounty.
Given the events of the last few years, you have to concede that in terms of public relations, banks have taken a big hit. But in a different kind of public relations, some financial institutions have reported much more positive results during the rough patch. These are the banks that have implemented new ways of [...]
Posted on 31. Aug, 2010 by Scott Bounty.
As we all now know, it’s not Big Brother that’s watching us. It’s the iPhone, iPod or iPad we’re lugging around that’s stalking us. Wittingly or not, we are sharing highly personal information with businesses all over our little worlds.
We are telling our watchers not only where we are, but also what we like to [...]
Posted on 11. Jun, 2010 by Robert Pipe.
As businesses we have lots of information on our customers, in fact many corporations are excellent at capturing significant amounts of customer data and even if your company is not one of those at the very least you probably know who they are, where they are and what they purchase.
The challenge is of course leveraging [...]
Posted on 23. Apr, 2010 by Robert Pipe.
There’s a good deal of evidence to suggest that, without a lot of fanfare, we are entering a new era: The Location Intelligence Era. Visualizing location-based data, such as sales territories, cell tower locations or crime hot spots—rather than on a spreadsheet—enables organizations to make more intelligent business decisions. With location intelligence, organizations are able [...]
Posted on 02. Nov, 2009 by PBBI.
This post is written by Al Beery, Director of Strategy & Analytics and Brian Hill, Manager of Strategy & Analytics at Pitney Bowes.
Over the next few months, consumers will head to the malls, superstores, and in increasing numbers, to their laptops—and retailers will be looking for any edge they can find to increase [...]