Customer Connections | Archive

What Will the Next Decade Hold for B2B Marketers?

Posted on 16. Dec, 2010 by Matt Broder.

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I had the pleasure to attend and speak at a recent conference about social media, B2B marketing, and the future. The event was a typical Business Development Institute (BDI) gathering: lots of learning in a short period of time with some smart practitioners. I love BDI events.
As keynote, I decided to forego the customary PowerPoint presentation [...]

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The people have spoken!

Posted on 09. Nov, 2010 by Scott Bounty.

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At Pitney Bowes, the most important thing we can know is our customers’ needs. That’s why we regularly post poll questions about a variety of subjects. Our most recent round of questions has just ended, with questions regarding media usage, customer communications and social media. Let’s have a look at the results.
Media Poll
In our latest [...]

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Social Media by the Numbers

Posted on 28. Oct, 2010 by Scott Bounty.

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Social media marketing may seem to live in the world of consumer marketing. However, some statistics about business buying habits would suggest that B2B has just as much to benefit from social media as B2C.
More B2B companies are using social media than B2C.
While this fact flies in the face of logic, it’s true. Statistics show [...]