Marketing ROI Fallacy
A few days ago Aaron Leibtag from Priszm LP sent me an interesting perspective on Marketing ROI that I found extremely informative and insightful. It focuses on the accuracy of customer address data. Sure, there are other ways companies communicate with their customers, but it remains a fact that when it comes to important customer [...]
Posted on Nov. 23, 2010 by Cynthia Williams
Continue Reading
(4)
Loading ...Banking on new connections.
Given the events of the last few years, you have to concede that in terms of public relations, banks have taken a big hit. But in a different kind of public relations, some financial institutions have reported much more positive results during the rough patch. These are the banks that have implemented new ways of [...]
Posted on Nov. 15, 2010 by Scott Bounty
Continue Reading
(1) Loading ...Using E-mail for Lead Generation
Reading an article on BtoB magazine’s site got me thinking about lead generation. It’s a great article, and I suggest anyone who uses e-mail as a marketing tool to read it.
Among the great points of the article is one about “micromarketing,” or segmenting your target audience as much as possible. Right or wrong, e-mail marketing [...]
Posted on Nov. 11, 2010 by Scott Bounty
Continue Reading
(4) Loading ...The people have spoken!
At Pitney Bowes, the most important thing we can know is our customers’ needs. That’s why we regularly post poll questions about a variety of subjects. Our most recent round of questions has just ended, with questions regarding media usage, customer communications and social media. Let’s have a look at the results.
Media Poll
In our latest [...]
Posted on Nov. 09, 2010 by Scott Bounty
Continue Reading
(1) Loading ...Social Media by the Numbers
Social media marketing may seem to live in the world of consumer marketing. However, some statistics about business buying habits would suggest that B2B has just as much to benefit from social media as B2C.
More B2B companies are using social media than B2C.
While this fact flies in the face of logic, it’s true. Statistics show [...]
Posted on Oct. 28, 2010 by Scott Bounty
Continue Reading
(2) Loading ...Insights from DMA:2010
While I sit in a cramped airplane seat (I miss the days when planes were half empty), I’m reflecting on the past three days spent at DMA:2010 in San Francisco and how exciting it is today to be a direct marketer. The industry is truly evolving and direct marketing is finally becoming the rightful leader [...]
Posted on Oct. 14, 2010 by Scott Bounty
Continue Reading
(4) Loading ...Effective customer communication is just five steps away
I’m heading out to the DMA conference in San Francisco this weekend. I’m looking forward to hearing the latest industry news, learning more about new digital marketing channels, and gaining a firm grasp of the customer communication management (CCM) process.
In a new Pitney Bowes video Bernie Gracy details five steps in developing an effective customer [...]
Posted on Oct. 08, 2010 by Scott Bounty
Continue Reading
(3) Loading ...When it comes to connecting with customers, the hotels of Las Vegas do not believe in leaving much to chance.
The Las Vegas lodging and gambling industry is always looking for an advantage to help attract customers, new and old, and get them to come back again. Always playing the odds, the hotels’ latest vehicle for connecting with customers is via one of the world’s most popular (and probably the fastest selling) smartphones, the iPhone.
A [...]
Posted on Oct. 06, 2010 by Scott Bounty
Continue Reading
(2) Loading ...The Value of Relevant Messaging for Multi-Channel Campaigns
Despite the proliferation of email marketing campaigns and social CRM, traditional offline channels remain a popular and successful way of reaching customers. In a recent article I read called “12 Steps to an Effective Direct Mail Campaign“, the author highlights how direct mail can be a very effective way of gaining visibility with tangible and [...]
Posted on Sep. 28, 2010 by David Spaulding
Continue Reading
(6) Loading ...Communication Failure? Not any more!
When the Age of the Internet began, marketers may have looked confidently at this new channel of communication and thought to themselves, “This is going to be easy!” But now, if we look back at the efforts up to this point put forth by many of those confident marketers, it’s easy to see how wrong [...]
Posted on Sep. 22, 2010 by Scott Bounty
Continue Reading
(4) Loading ...Pitney Bowes Featured Bloggers
Vice President, Business Development and Operations, Volly
The latest from Twitter
- The $515 Postcard (Pure profit)
- The 3 Types of Augmented Reality for Marketers
- To Stay in Tune with Customers, Make Sure You Use All of Your Enterprise’s Data.
- Developing a Social Media Game Plan
- Analytics Work Better With Data Than With Broccoli
-
George Menninger: Mr. Nicholson, Before giving advice perhaps you s...
-
David Marten: I completely agree. Another way of saying this is ...
-
Ren: As a designer who came up through the last quarter...
-
Jason Rosenthal: Great advice. Without agreeing on a strategy first...
-