Pasadena: Full of Rich, Experiential People

Posted on 22. Jul, 2009 by Don Peppers.

Went jogging today in Pasadena.  I took the five-mile course recommended by the hotel, up on Oak Knoll Drive, then right on California Ave, directly through the Cal Tech campus, around the back of Huntington Botanical Gardens, and back along Euston.  Sun came up over the mountains at 6:20, but by that time I was [...]

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Customer Acquisition/Retention

Posted on 30. Apr, 2009 by Pitney Bowes.

In recent surveys conducted by Pitney Bowes, marketing professionals like you have indicated that customer acquisition/retention is their top priority for 2009. For obvious reasons, customer acquisition and retention is a key factor for the growth of any business in our current economy. As you face aggressive new competitors in an expanding global marketplace, however, [...]

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