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Tag Archives: augmented reality

Summing up InterACT!

Posted on 13. Aug, 2010 by Scott Bounty.

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It will be a hard act to follow. InterACT! was a great success and, clearly, a much needed forum. First of all, it finally put to rest the old bugaboo about print versus digital. As presentation after presentation demonstrated, they both work best when they work together. When the two are integrated into a strategically [...]

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The 3 Types of Augmented Reality for Marketers

The 3 Types of Augmented Reality for Marketers

Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.

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Visuals are an important part of advertising, so it’s not a surprise that many companies have jumped on the augmented reality (AR) bandwagon, offering tools that visualize their products in a magical and memorable way. AR, and how it can be used as a marketing tool, also was a hot topic at InterACT!
To sort it [...]

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Hotels.com Matches Sales Revenue to Augmented Reality Tool

Hotels.com Matches Sales Revenue to Augmented Reality Tool

Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.

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Hotels.com recently launched an augmented reality (AR) website, dubbed “Virtual Vacation,” which has helped increase revenues for the brand.
In his keynote presentation, which took place on the second day of the InterACT! Conference, Vic Walia, senior director of brand marketing for Hotels.com discussed the site, which was designed to make virtual vacations a little more “real.”
Earlier this [...]

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Top 5 Insights from InterACT! Day 1

Top 5 Insights from InterACT! Day 1

Posted on 10. Aug, 2010 by Scott Bounty.

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I’ve spent a steamy day in Chicago at the InterACT! conference learning how print, online, mobile and social media can work together to interactively drive business. Presentations focused on many interesting topics including multi-channel marketing, transpromo, augmented reality, mobile codes, customer communication management. Here are my top 5 take-aways from today’s sessions:
#5 Mobile continues to [...]

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