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What Would David Ogilvy Do?

Posted on 10. Aug, 2010 by Guest Blogger Melissa Campanelli.

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“If it doesn’t sell, it isn’t creative.”
“I do not regard advertising as entertainment or an art form, but as a medium of information.”
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
“Ninety-nine percent of advertising doesn’t sell much of anything.”
These four quotes, from advertising legend David Ogilvy, [...]

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First Day of Brainstorm: Tech

Posted on 22. Jul, 2009 by Don Peppers.

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One of the best sessions of the day was the first one up, with Robert Iger, CEO of Disney. He said some very common-sense things that I couldn’t help but agree with. For instance, Iger thinks one of the biggest problems for a media firm in the future will be figuring out just how to [...]

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Pasadena: Full of Rich, Experiential People

Posted on 22. Jul, 2009 by Don Peppers.

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Went jogging today in Pasadena. I took the five-mile course recommended by the hotel, up on Oak Knoll Drive, then right on California Ave, directly through the Cal Tech campus, around the back of Huntington Botanical Gardens, and back along Euston. Sun came up over the mountains at 6:20, but by that time I was [...]