Effective customer communication is just five steps away

Posted on 08. Oct, 2010 by Scott Bounty.

I’m heading out to the DMA conference in San Francisco this weekend.  I’m looking forward to hearing the latest industry news, learning more about new digital marketing channels, and gaining a firm grasp of the customer communication management (CCM) process.
In a new Pitney Bowes video Bernie Gracy details five steps in developing an effective customer [...]

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Applying Higher Levels of Communication Intelligence to the CCM Process

Posted on 23. Aug, 2010 by Ian Davidson.

Businesses face a dilemma.  Their target is to strengthen one-to-one customer relationships and grow revenue.  But managing the constantly increasing volume of individual transactions with the growing numbers of customers can make it difficult to hold the line on costs.
Through integration of the print and mail operations, and applying higher levels of communication intelligence to [...]

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