Tag Archives: content
Posted on 19. Jan, 2011 by Bernie Gracy.
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
- Malcolm Gladwell (The Tipping Point)
About 10 years ago, Malcolm Gladwell published his thesis that ideas “spread just like viruses do.” The Tipping Point is predicated on people, content (the idea), and context (situational environment).
Posted on 22. Jul, 2009 by Don Peppers.
One of the best sessions of the day was the first one up, with Robert Iger, CEO of Disney. He said some very common-sense things that I couldn’t help but agree with. For instance, Iger thinks one of the biggest problems for a media firm in the future will be figuring out just how to [...]