Tag Archives: Customer Communications
Posted on 23. Nov, 2010 by Cynthia Williams.
A few days ago Aaron Leibtag from Priszm LP sent me an interesting perspective on Marketing ROI that I found extremely informative and insightful. It focuses on the accuracy of customer address data. Sure, there are other ways companies communicate with their customers, but it remains a fact that when it comes to important customer [...]
Posted on 09. Nov, 2010 by Scott Bounty.
At Pitney Bowes, the most important thing we can know is our customers’ needs. That’s why we regularly post poll questions about a variety of subjects. Our most recent round of questions has just ended, with questions regarding media usage, customer communications and social media. Let’s have a look at the results.
In our latest [...]
Posted on 28. Oct, 2010 by Scott Bounty.
Social media marketing may seem to live in the world of consumer marketing. However, some statistics about business buying habits would suggest that B2B has just as much to benefit from social media as B2C.
More B2B companies are using social media than B2C.
While this fact flies in the face of logic, it’s true. Statistics show [...]
Posted on 08. Oct, 2010 by Scott Bounty.
I’m heading out to the DMA conference in San Francisco this weekend. I’m looking forward to hearing the latest industry news, learning more about new digital marketing channels, and gaining a firm grasp of the customer communication management (CCM) process.
In a new Pitney Bowes video Bernie Gracy details five steps in developing an effective customer [...]
Posted on 22. Sep, 2010 by Scott Bounty.
When the Age of the Internet began, marketers may have looked confidently at this new channel of communication and thought to themselves, “This is going to be easy!” But now, if we look back at the efforts up to this point put forth by many of those confident marketers, it’s easy to see how wrong [...]