Tag Archives: customer experience
Posted on 23. Feb, 2011 by Guest Blogger Yvonne Summers.
EVERYONE seems to be talking about its importance for 2011 (and beyond…)
Harry Kline expects that in 2011 the Age of the Customer will continue to gain momentum, whilst the financial impact of poor service is driving voice of the customer programs and better customer experience can be worth millions in annual revenue, according to Forrester. The ‘Business [...]
Posted on 24. Aug, 2010 by Scott Bounty.
In business, we focus a lot of energy on acquiring new customers. Sometimes we take for granted that once someone decides to do business with our company, that’s when we have to put our money where our mouth is, metaphorically speaking.
Customer experience is vitally important, not only to keep the customers we’ve worked so hard [...]
Posted on 20. Aug, 2010 by Prince Lal.
Are you really managing the customer lifecycle or are you reacting to it? Every business is challenged to effectively cultivate customer relationships, so where should we begin?
From my viewpoint, a customer lifecycle should provide a window into the creation and delivery of lifetime value to the customer. Many CRM practitioners, who I tend to agree [...]