Tag Archives: customer relationships
Banking on new connections.
Posted on 15. Nov, 2010 by Scott Bounty.
Given the events of the last few years, you have to concede that in terms of public relations, banks have taken a big hit. But in a different kind of public relations, some financial institutions have reported much more positive results during the rough patch. These are the banks that have implemented new ways of [...]
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Loading ...Five Common Sense Processes for Growing Existing Customer Relationships
Posted on 17. Sep, 2010 by Clarence Hempfield.
Recently, I attended the CRM Evolution 2010 conference and had the pleasure of watching a presentation entitled, “Driving superior client engagement: Merrill Edge Advisory Center case study,” by Aaron Tellier. Mr. Tellier is the Director of CRM Strategy within Merrill Lynch’s Global Wealth & investment Management group. During Aaron’s presentation he discussed five processes and/or [...]
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(3) Loading ...The Next Step in Mobile CRM: Hitting a Moving Target With All You Got.
Posted on 31. Aug, 2010 by Scott Bounty.
As we all now know, it’s not Big Brother that’s watching us. It’s the iPhone, iPod or iPad we’re lugging around that’s stalking us. Wittingly or not, we are sharing highly personal information with businesses all over our little worlds.
We are telling our watchers not only where we are, but also what we like to [...]
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(2) Loading ...Living Customer Experience
Posted on 20. Aug, 2010 by Prince Lal.
Are you really managing the customer lifecycle or are you reacting to it? Every business is challenged to effectively cultivate customer relationships, so where should we begin?
From my viewpoint, a customer lifecycle should provide a window into the creation and delivery of lifetime value to the customer. Many CRM practitioners, who I tend to agree [...]
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(3) Loading ...Good Touch or Bad Touch—A Webcast About Customer Preferences and the Future of Mail.
Posted on 16. Jun, 2010 by Scott Bounty.
BtoB Magazine recently hosted a webcast about the significance of mail in an electronic world. Pitney Bowes sponsored the webcast, and two of PB’s own were on the panel—Debra Thompson, VP of Marketing, Pitney Bowes US Mail, and Chris Giles, VP of Product Marketing. They were joined by Barbara Leflein, President and Founder of Leflein [...]
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(2) Loading ...The $515 Postcard (Pure profit)
Posted on 02. Jun, 2010 by Andy Roussel.
Recently I’ve taken quite an interest in Quick Response codes, or QR codes as they’re commonly called. They’re 2-D bar codes that can be scanned or read as URL links or text by a mobile phone with a camera.
I first learned about QR codes several months ago in various media mentions, and from an article [...]
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(6) Loading ...I declare this the “Location Intelligence Era.”
Posted on 23. Apr, 2010 by Robert Pipe.
There’s a good deal of evidence to suggest that, without a lot of fanfare, we are entering a new era: The Location Intelligence Era. Visualizing location-based data, such as sales territories, cell tower locations or crime hot spots—rather than on a spreadsheet—enables organizations to make more intelligent business decisions. With location intelligence, organizations are able [...]
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