Tag Archives: data
Trends in Retail: What’s Hot and What’s Not?
Posted on 09. Sep, 2010 by Kyle Bingham.
In the retail world, trends come and go faster than ever. Playing catch-up is the norm as companies find ways to reinvent themselves while pushing the frontiers of technology and marketing. So, what’s hot and what’s not in the retail world right now?
Hot: Coupons Not: Loyalty Cards
Loyalty cards are so 2005. Lately, retailers have been [...]
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Loading ...To Stay in Tune with Customers, Make Sure You Use All of Your Enterprise’s Data.
Posted on 26. May, 2010 by Scott Bounty.
This past weekend I redeemed reward points for a free night’s stay at a major hotel. As a frequent guest at this hotel chain—close to 40 nights over the past five years—I assumed my hotel preferences (king-size bed, room far from the elevator, USA Today) would be well documented in their enterprise database. Plus, I [...]
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(3) Loading ...Data, Data, Everywhere – But Not a Drop of Insight
Posted on 23. Jul, 2009 by Don Peppers.
Just attended a session on “Remaking Digital Advertising,” featuring execs from AKQA, Omniture and Fox. But the discussion focused primarily on metrics and measurements.
At one point one of the audience members asked a question that began with the observation that most CMOs out there aren’t really even interested in this stuff. They don’t delve into [...]
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(No Ratings Yet) Loading ...Customer Communications Management 2.0: Data, Data Everywhere Nor any Drop to Drink?
Posted on 04. Jun, 2009 by Bernie Gracy.
Last week I discussed the strategic imperative of optimizing the customer-channel mix in the context of the current economic climate and “legacy” communications channels but also in the face of new broadband enabled mobile channels, B2B, B2C, and C2C social networking; global e-commerce, and a fresh look at an enterprise’s brick and mortar distribution network.
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Vice President, Business Development and Operations, Volly
The latest from Twitter
- The $515 Postcard (Pure profit)
- The 3 Types of Augmented Reality for Marketers
- To Stay in Tune with Customers, Make Sure You Use All of Your Enterprise’s Data.
- Developing a Social Media Game Plan
- Analytics Work Better With Data Than With Broccoli
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George Menninger: Mr. Nicholson, Before giving advice perhaps you s...
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David Marten: I completely agree. Another way of saying this is ...
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Ren: As a designer who came up through the last quarter...
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Jason Rosenthal: Great advice. Without agreeing on a strategy first...
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