Digital or traditional? The results are in.

Posted on 09. Sep, 2010 by Scott Bounty.

The other day someone sent me an article. But then, I’m often sent articles. And more often than not, they’re not particularly interesting articles. So I don’t read them—at least not all the way through. However, this article, just from its title, practically begged to be finished: Digital Advertising Is Being Clobbered by Traditional Media.
Huh? [...]

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Summing up InterACT!

Posted on 13. Aug, 2010 by Scott Bounty.

It will be a hard act to follow. InterACT! was a great success and, clearly, a much needed forum. First of all, it finally put to rest the old bugaboo about print versus digital. As presentation after presentation demonstrated, they both work best when they work together. When the two are integrated into a strategically [...]

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Another Edition of “Missed Opportunities at Your (My) Front Door”

Posted on 22. Jul, 2010 by Andy Roussel.

It never ceases to amaze me how mail owners miss those opportunities to either make their messages more relevant to me, or to use an existing mailpiece to extend their promotional messages. This is just from yesterday’s incoming mail:

Monthly mortgage notice from the bank that holds the mortgage on the house my wife and I [...]

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