Marketing ROI Fallacy

Posted on 23. Nov, 2010 by Cynthia Williams.

A few days ago Aaron Leibtag from Priszm LP sent me an interesting perspective on Marketing ROI that I found extremely informative and insightful. It focuses on the accuracy of customer address data. Sure, there are other ways companies communicate with their customers, but it remains a fact that when it comes to important customer [...]

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The Value of Relevant Messaging for Multi-Channel Campaigns

Posted on 28. Sep, 2010 by David Spaulding.

Despite the proliferation of email marketing campaigns and social CRM, traditional offline channels remain a popular and successful way of reaching customers. In a recent article I read called “12 Steps to an Effective Direct Mail Campaign“, the author highlights how direct mail can be a very effective way of gaining visibility with tangible and [...]

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Another Edition of “Missed Opportunities at Your (My) Front Door”

Posted on 22. Jul, 2010 by Andy Roussel.

It never ceases to amaze me how mail owners miss those opportunities to either make their messages more relevant to me, or to use an existing mailpiece to extend their promotional messages. This is just from yesterday’s incoming mail:

Monthly mortgage notice from the bank that holds the mortgage on the house my wife and I [...]

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