Insights from DMA:2010

Posted on 14. Oct, 2010 by Scott Bounty.

While I sit in a cramped airplane seat (I miss the days when planes were half empty), I’m reflecting on the past three days spent at DMA:2010 in San Francisco and how exciting it is today to be a direct marketer. The industry is truly evolving and direct marketing is finally becoming the rightful leader [...]

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4 Direct Marketing Tips for Using the Latest Multichannel Tools

Posted on 10. Aug, 2010 by Guest Blogger Thorin McGee.

Marketers have to work harder today to connect with customers, according to Darrin Wilen , president of Wilen Media, during the InterACT! Conference. They’re dealing with a fragmented audience, tighter budgets and measurement is mandatory or those budgets will become even smaller. The solution, according to Wilen and co-presenter Mark Wollney , executive vice president [...]

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