Med Men: Can You Market Healthy Behavior like Toothpaste or an iPad?

Posted on 09. Jun, 2010 by Scott Bounty.

It’s not easy for healthcare professionals to look at patients’ health as a marketing problem, but I think you can make a case that, at least in part, it is. If the term “marketing” or, heaven forbid, “advertising” seems offensive to your healthcare cultural sensibilities as being too crass or tainted with self-interest, let’s substitute [...]

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The $515 Postcard (Pure profit)

Posted on 02. Jun, 2010 by Andy Roussel.

Recently I’ve taken quite an interest in Quick Response codes, or QR codes as they’re commonly called. They’re 2-D bar codes that can be scanned or read as URL links or text by a mobile phone with a camera.
I first learned about QR codes several months ago in various media mentions, and from an article [...]

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