Tag Archives: InterACT!
Marketing ROI Fallacy
Posted on 23. Nov, 2010 by Cynthia Williams.
A few days ago Aaron Leibtag from Priszm LP sent me an interesting perspective on Marketing ROI that I found extremely informative and insightful. It focuses on the accuracy of customer address data. Sure, there are other ways companies communicate with their customers, but it remains a fact that when it comes to important customer [...]
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Loading ...Summing up InterACT!
Posted on 13. Aug, 2010 by Scott Bounty.
It will be a hard act to follow. InterACT! was a great success and, clearly, a much needed forum. First of all, it finally put to rest the old bugaboo about print versus digital. As presentation after presentation demonstrated, they both work best when they work together. When the two are integrated into a strategically [...]
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Top 5 Insights from InterACT! Day 2
Posted on 12. Aug, 2010 by Scott Bounty.
Another informative day at the InterACT! conference in Chicago. In addition to learning more about the value of TransPromo, I gained new insight on cross-media direct marketing, customer centric marketing, data analytics, and more. Here are my top 5 insights from day 2:
#5: Enable marketing efficiency by stretching your marketing dollars, utilizing cross-media campaigns, and [...]
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The 3 Types of Augmented Reality for Marketers
Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.
Visuals are an important part of advertising, so it’s not a surprise that many companies have jumped on the augmented reality (AR) bandwagon, offering tools that visualize their products in a magical and memorable way. AR, and how it can be used as a marketing tool, also was a hot topic at InterACT!
To sort it [...]
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Analytics Work Better With Data Than With Broccoli
Posted on 11. Aug, 2010 by Guest Blogger Heather Fletcher.
Chances are, no broccoli lobbying group is going to come down on Dean Witkin the way they did on former President George H.W. Bush when he said he didn’t like the green, leafy substance. The difference is Witkin, sales director for Livonia, Mich.-based media and marketing services company Valassis, is advocating that marketers — who may not like [...]
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You ALWAYS want STRATEGY to go FIRST!
Posted on 11. Aug, 2010 by Guest Blogger Tom Marin.
If there is one thing that I am learning at the InterACT! Conference this week it is you really do need to keep to the marketing principles you understand and follow them throughout all of your marketing. There is such a proliferation of new media that it’s causing major changes in how companies communicate and [...]
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Hotels.com Matches Sales Revenue to Augmented Reality Tool
Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.
Hotels.com recently launched an augmented reality (AR) website, dubbed “Virtual Vacation,” which has helped increase revenues for the brand.
In his keynote presentation, which took place on the second day of the InterACT! Conference, Vic Walia, senior director of brand marketing for Hotels.com discussed the site, which was designed to make virtual vacations a little more “real.”
Earlier this [...]
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QR Codes Dot InterACT!
Posted on 11. Aug, 2010 by Guest Blogger Thorin McGee.
The InterACT! conference is aimed at solving how marketers should bring traditional media and digital media together to reach consumers who’ve become increasingly mobile and good at avoiding or ignoring marketing messages. QR codes (QR codes on Wikipedia, if you’re not familiar with them) are the technology being talked about most as a way to [...]
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Developing a Social Media Game Plan
Posted on 11. Aug, 2010 by Guest Blogger Mark Michelson.
Companies increasingly realize the importance of creating social media campaigns as part of their overall marketing mix, but often don’t know where to start or, worse yet, use a shotgun approach without any type of business plan on what they want to achieve.
In one of Tuesday’s breakout sessions at the InterACT! conference, three experts provided [...]
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Snap and Send! Just Realize It’s not About the Gadgets!
Posted on 11. Aug, 2010 by Guest Blogger Tom Marin.
While at the InterAct! Conference this week, we’re all hearing about the newest and greatest techniques of delivering marketing messages. One thing that strikes me is, there is a lot more to all of this than the new gadgets like iPad, iPhone and the host of other new media platforms and tools.
First what’s changed. [...]
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