Customer Connections | Tag Archive | interactive marketing

The 3 Types of Augmented Reality for Marketers

Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.

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Visuals are an important part of advertising, so it’s not a surprise that many companies have jumped on the augmented reality (AR) bandwagon, offering tools that visualize their products in a magical and memorable way. AR, and how it can be used as a marketing tool, also was a hot topic at InterACT!
To sort it [...]

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Hotels.com Matches Sales Revenue to Augmented Reality Tool

Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.

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Hotels.com recently launched an augmented reality (AR) website, dubbed “Virtual Vacation,” which has helped increase revenues for the brand.
In his keynote presentation, which took place on the second day of the InterACT! Conference, Vic Walia, senior director of brand marketing for Hotels.com discussed the site, which was designed to make virtual vacations a little more “real.”
Earlier this [...]

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QR Codes Dot InterACT!

Posted on 11. Aug, 2010 by Guest Blogger Thorin McGee.

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The InterACT! conference is aimed at solving how marketers should bring traditional media and digital media together to reach consumers who’ve become increasingly mobile and good at avoiding or ignoring marketing messages. QR codes (QR codes on Wikipedia, if you’re not familiar with them) are the technology being talked about most as a way to [...]