Tag Archives: Location Intelligence
Using Technology as an Enabler to Redesign, Not Reinvent, Public Services
Posted on 22. Mar, 2011 by Guest Blogger Richard Giblin.
This week I will be speaking at the Redesigning Local Services: Change for the Better Conference in London. My presentation, “Technology: Redesign, Not Reinvent,” explores the strong connection between technology and location-aware online services, and explains why creativity and innovation need to be utilized to reduce public spending. For those unable to attend here’s a [...]
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Customer Intimacy: A Roadmap to Really Knowing Your Customers
Posted on 21. Dec, 2010 by Guest Blogger Donna Prestwood.
The idea of “customer intimacy” is not a new one. In fact, it headlined a Harvard Business Review article back in 1993. Yet this term is now seeing resurgence across the blogosphere. So, what exactly is “customer intimacy”? Why is it important now? And how does one achieve true intimacy with one’s customers?
What is “customer [...]
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Banking on new connections.
Posted on 15. Nov, 2010 by Scott Bounty.
Given the events of the last few years, you have to concede that in terms of public relations, banks have taken a big hit. But in a different kind of public relations, some financial institutions have reported much more positive results during the rough patch. These are the banks that have implemented new ways of [...]
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The Next Step in Mobile CRM: Hitting a Moving Target With All You Got.
Posted on 31. Aug, 2010 by Scott Bounty.
As we all now know, it’s not Big Brother that’s watching us. It’s the iPhone, iPod or iPad we’re lugging around that’s stalking us. Wittingly or not, we are sharing highly personal information with businesses all over our little worlds.
We are telling our watchers not only where we are, but also what we like to [...]
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Innovating with Our Heads in the Cloud
Posted on 17. Jun, 2010 by Jay Bourland.
Cloud computing has been the hottest topic in the information technology arena for several years now, and all signs indicate that cloud computing and virtualization are not a trend—they are the future of computing; to use a worn-out phrase, they are a paradigm shift.
Pitney Bowes is not waiting for the future of the cloud. As [...]
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Good Touch or Bad Touch—A Webcast About Customer Preferences and the Future of Mail.
Posted on 16. Jun, 2010 by Scott Bounty.
BtoB Magazine recently hosted a webcast about the significance of mail in an electronic world. Pitney Bowes sponsored the webcast, and two of PB’s own were on the panel—Debra Thompson, VP of Marketing, Pitney Bowes US Mail, and Chris Giles, VP of Product Marketing. They were joined by Barbara Leflein, President and Founder of Leflein [...]
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I declare this the “Location Intelligence Era.”
Posted on 23. Apr, 2010 by Robert Pipe.
There’s a good deal of evidence to suggest that, without a lot of fanfare, we are entering a new era: The Location Intelligence Era. Visualizing location-based data, such as sales territories, cell tower locations or crime hot spots—rather than on a spreadsheet—enables organizations to make more intelligent business decisions. With location intelligence, organizations are able [...]
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Holiday Trends Highlight Increased Role for Location Intelligence
Posted on 02. Nov, 2009 by PBBI.
This post is written by Al Beery, Director of Strategy & Analytics and Brian Hill, Manager of Strategy & Analytics at Pitney Bowes.
Over the next few months, consumers will head to the malls, superstores, and in increasing numbers, to their laptops—and retailers will be looking for any edge they can find to increase [...]
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