Applying Higher Levels of Communication Intelligence to the CCM Process

Posted on 23. Aug, 2010 by Ian Davidson.

Businesses face a dilemma.  Their target is to strengthen one-to-one customer relationships and grow revenue.  But managing the constantly increasing volume of individual transactions with the growing numbers of customers can make it difficult to hold the line on costs.
Through integration of the print and mail operations, and applying higher levels of communication intelligence to [...]

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Another Edition of “Missed Opportunities at Your (My) Front Door”

Posted on 22. Jul, 2010 by Andy Roussel.

It never ceases to amaze me how mail owners miss those opportunities to either make their messages more relevant to me, or to use an existing mailpiece to extend their promotional messages. This is just from yesterday’s incoming mail:

Monthly mortgage notice from the bank that holds the mortgage on the house my wife and I [...]

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