Tag Archives: marketing messages
Digital or traditional? The results are in.
Posted on 09. Sep, 2010 by Scott Bounty.
The other day someone sent me an article. But then, I’m often sent articles. And more often than not, they’re not particularly interesting articles. So I don’t read them—at least not all the way through. However, this article, just from its title, practically begged to be finished: Digital Advertising Is Being Clobbered by Traditional Media.
Huh? [...]
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Developing a Social Media Game Plan
Posted on 11. Aug, 2010 by Guest Blogger Mark Michelson.
Companies increasingly realize the importance of creating social media campaigns as part of their overall marketing mix, but often don’t know where to start or, worse yet, use a shotgun approach without any type of business plan on what they want to achieve.
In one of Tuesday’s breakout sessions at the InterACT! conference, three experts provided [...]
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Welcome to My World
Posted on 11. Aug, 2010 by Guest Blogger Heather Fletcher.
As my string of significant others can tell you (it’s a grand total of two during my 16-year career) sometimes it’s not much fun to be attached to a reporter. Right now, for instance, I’m not at home because I’m with the nice folks at InterACT! figuring out more about what my audience (you) and [...]
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(3) Loading ...TransPromo Enters the B2B Space
Posted on 04. Aug, 2010 by Scott Bounty.
The science of trendspotting is inexact. Yet somewhere there is a point where a fad becomes a mainstream movement. A stage where Twitter reached its “tipping point.” A moment when “Harry Potter” began its path from a few words on a page to a future Universal theme park.
Whatever the measure, the phenomenon of TransPromo—the technology [...]
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The latest from Twitter
- The $515 Postcard (Pure profit)
- The 3 Types of Augmented Reality for Marketers
- To Stay in Tune with Customers, Make Sure You Use All of Your Enterprise’s Data.
- Developing a Social Media Game Plan
- Analytics Work Better With Data Than With Broccoli
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George Menninger: Mr. Nicholson, Before giving advice perhaps you s...
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David Marten: I completely agree. Another way of saying this is ...
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Ren: As a designer who came up through the last quarter...
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Jason Rosenthal: Great advice. Without agreeing on a strategy first...
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