The Value of Relevant Messaging for Multi-Channel Campaigns

Posted on 28. Sep, 2010 by David Spaulding.

Despite the proliferation of email marketing campaigns and social CRM, traditional offline channels remain a popular and successful way of reaching customers. In a recent article I read called “12 Steps to an Effective Direct Mail Campaign“, the author highlights how direct mail can be a very effective way of gaining visibility with tangible and [...]

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Top 5 Insights from InterACT! Day 1

Posted on 10. Aug, 2010 by Scott Bounty.

I’ve spent a steamy day in Chicago at the InterACT! conference learning how print, online, mobile and social media can work together to interactively drive business. Presentations focused on many interesting topics including multi-channel marketing, transpromo, augmented reality, mobile codes, customer communication management. Here are my top 5 take-aways from today’s sessions:
#5 Mobile continues to [...]

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