Optimizing the Customer-Channel Mix: “Let Thy Left Hand Know What Thy Right Hand Doeth.”

Posted on 23. Jun, 2009 by Bernie Gracy.

A recent article in DMNews summarized a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called “The Digital Horizon: A Chasm Between Expectation and Execution.” According to the study, 67% of respondents say they are already running cross-channel campaigns, yet only 12% are actually integrating cross-channel [...]

Continue Reading

Customer Communications Management 2.0: Optimizing the Customer/Channel Mix

Posted on 21. May, 2009 by Bernie Gracy.

I have had the privilege of working with some of the largest corporations and premier brands in the world in the strategy, conception, design, and implementation of a customer communications management platform. These efforts typically encompassed integrating customer master data, billing streams, regulatory content, marketing and promotional content, and relationship management content in physical and [...]

Continue Reading