Tag Archives: personalization
Posted on 28. Sep, 2010 by David Spaulding.
Despite the proliferation of email marketing campaigns and social CRM, traditional offline channels remain a popular and successful way of reaching customers. In a recent article I read called “12 Steps to an Effective Direct Mail Campaign“, the author highlights how direct mail can be a very effective way of gaining visibility with tangible and [...]
Posted on 11. Aug, 2010 by Guest Blogger Heather Fletcher.
As my string of significant others can tell you (it’s a grand total of two during my 16-year career) sometimes it’s not much fun to be attached to a reporter. Right now, for instance, I’m not at home because I’m with the nice folks at InterACT! figuring out more about what my audience (you) and [...]
Posted on 10. Aug, 2010 by Guest Blogger Thorin McGee.
Marketers have to work harder today to connect with customers, according to Darrin Wilen , president of Wilen Media, during the InterACT! Conference. They’re dealing with a fragmented audience, tighter budgets and measurement is mandatory or those budgets will become even smaller. The solution, according to Wilen and co-presenter Mark Wollney , executive vice president [...]
Posted on 26. May, 2010 by Scott Bounty.
This past weekend I redeemed reward points for a free night’s stay at a major hotel. As a frequent guest at this hotel chain—close to 40 nights over the past five years—I assumed my hotel preferences (king-size bed, room far from the elevator, USA Today) would be well documented in their enterprise database. Plus, I [...]
Posted on 11. May, 2010 by Andy Roussel.
We hear a lot of talk about “target marketing” these days. About driving a higher response rate to marketing communications with heavy versioning and personalization. There’s even a trade magazine titled Target Marketing (targetmarketingmag.com). Savvy marketers know that the more relevant the content, the greater the likelihood a recipient will respond to a call to [...]
Posted on 26. Jun, 2009 by Andy Roussel.
We experience hundreds or thousands advertising “impressions” each day, from mailpieces and billboards to TV commercials and newspaper/magazine ads. Those that are from companies we know and, more importantly, people we know catch our attention. It’s my belief that people prefer to deal with people, and the more that enterprises can [...]
Posted on 30. Apr, 2009 by Pitney Bowes.
In recent surveys conducted by Pitney Bowes, marketing professionals like you have indicated that customer acquisition/retention is their top priority for 2009. For obvious reasons, customer acquisition and retention is a key factor for the growth of any business in our current economy. As you face aggressive new competitors in an expanding global marketplace, however, [...]