Customer Connections | Tag Archive | predictive analytic services

Effective Customer Onboarding: Five Best Practices to Keep New Customers Coming Back

Posted on 16. Dec, 2010 by Jeffrey Nicholson.

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If you read my initial post on customer onboarding, you got a sense of the top five potential pitfalls companies often encounter in creating an onboarding strategy and campaign. There are some true best practices out there as well. They are helping companies improve their onboarding process and turn more of first-time purchasers into loyal [...]

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Customer Onboarding: The Five Key Pitfalls on the Way to a Lasting Relationship

Posted on 14. Dec, 2010 by Jeffrey Nicholson.

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Onboarding is arguably the most important period in the entire customer lifecycle. It is the time when the foundation for a long-term, mutually beneficial relationship is set – or not. How it’s managed often determines whether customers decide to stay or go – and how strong the relationship will become.
Creating an outstanding onboarding experience is [...]

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Trends in Retail: What’s Hot and What’s Not?

Posted on 09. Sep, 2010 by Kyle Bingham.

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In the retail world, trends come and go faster than ever. Playing catch-up is the norm as companies find ways to reinvent themselves while pushing the frontiers of technology and marketing. So, what’s hot and what’s not in the retail world right now?
Hot: Coupons Not: Loyalty Cards
Loyalty cards are so 2005. Lately, retailers have been [...]