Tag Archives: predictive analytics
Customer Intimacy: A Roadmap to Really Knowing Your Customers
Posted on 21. Dec, 2010 by Guest Blogger Donna Prestwood.
The idea of “customer intimacy” is not a new one. In fact, it headlined a Harvard Business Review article back in 1993. Yet this term is now seeing resurgence across the blogosphere. So, what exactly is “customer intimacy”? Why is it important now? And how does one achieve true intimacy with one’s customers?
What is “customer [...]
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Loading ...Effective Customer Onboarding: Five Best Practices to Keep New Customers Coming Back
Posted on 16. Dec, 2010 by Jeffrey Nicholson.
If you read my initial post on customer onboarding, you got a sense of the top five potential pitfalls companies often encounter in creating an onboarding strategy and campaign. There are some true best practices out there as well. They are helping companies improve their onboarding process and turn more of first-time purchasers into loyal [...]
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(2) Loading ...Customer Onboarding: The Five Key Pitfalls on the Way to a Lasting Relationship
Posted on 14. Dec, 2010 by Jeffrey Nicholson.
Onboarding is arguably the most important period in the entire customer lifecycle. It is the time when the foundation for a long-term, mutually beneficial relationship is set – or not. How it’s managed often determines whether customers decide to stay or go – and how strong the relationship will become.
Creating an outstanding onboarding experience is [...]
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(1) Loading ...Banking on new connections.
Posted on 15. Nov, 2010 by Scott Bounty.
Given the events of the last few years, you have to concede that in terms of public relations, banks have taken a big hit. But in a different kind of public relations, some financial institutions have reported much more positive results during the rough patch. These are the banks that have implemented new ways of [...]
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George Menninger: Mr. Nicholson, Before giving advice perhaps you s...
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David Marten: I completely agree. Another way of saying this is ...
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Ren: As a designer who came up through the last quarter...
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Jason Rosenthal: Great advice. Without agreeing on a strategy first...
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