Tag Archives: print
Posted on 09. Sep, 2010 by Scott Bounty.
The other day someone sent me an article. But then, I’m often sent articles. And more often than not, they’re not particularly interesting articles. So I don’t read them—at least not all the way through. However, this article, just from its title, practically begged to be finished: Digital Advertising Is Being Clobbered by Traditional Media.
Posted on 23. Aug, 2010 by Ian Davidson.
Businesses face a dilemma. Their target is to strengthen one-to-one customer relationships and grow revenue. But managing the constantly increasing volume of individual transactions with the growing numbers of customers can make it difficult to hold the line on costs.
Through integration of the print and mail operations, and applying higher levels of communication intelligence to [...]
Posted on 13. Aug, 2010 by Scott Bounty.
It will be a hard act to follow. InterACT! was a great success and, clearly, a much needed forum. First of all, it finally put to rest the old bugaboo about print versus digital. As presentation after presentation demonstrated, they both work best when they work together. When the two are integrated into a strategically [...]
Posted on 11. Aug, 2010 by Guest Blogger Tom Marin.
While at the InterAct! Conference this week, we’re all hearing about the newest and greatest techniques of delivering marketing messages. One thing that strikes me is, there is a lot more to all of this than the new gadgets like iPad, iPhone and the host of other new media platforms and tools.
First what’s changed. [...]
Posted on 11. Aug, 2010 by Guest Blogger Heather Fletcher.
As my string of significant others can tell you (it’s a grand total of two during my 16-year career) sometimes it’s not much fun to be attached to a reporter. Right now, for instance, I’m not at home because I’m with the nice folks at InterACT! figuring out more about what my audience (you) and [...]
Posted on 10. Aug, 2010 by Scott Bounty.
I’ve spent a steamy day in Chicago at the InterACT! conference learning how print, online, mobile and social media can work together to interactively drive business. Presentations focused on many interesting topics including multi-channel marketing, transpromo, augmented reality, mobile codes, customer communication management. Here are my top 5 take-aways from today’s sessions:
#5 Mobile continues to [...]