Tag Archives: QR codes
Posted on 11. Aug, 2010 by Guest Blogger Thorin McGee.
The InterACT! conference is aimed at solving how marketers should bring traditional media and digital media together to reach consumers who’ve become increasingly mobile and good at avoiding or ignoring marketing messages. QR codes (QR codes on Wikipedia, if you’re not familiar with them) are the technology being talked about most as a way to [...]
Posted on 11. Aug, 2010 by Guest Blogger Tom Marin.
While at the InterAct! Conference this week, we’re all hearing about the newest and greatest techniques of delivering marketing messages. One thing that strikes me is, there is a lot more to all of this than the new gadgets like iPad, iPhone and the host of other new media platforms and tools.
First what’s changed. [...]
Posted on 10. Aug, 2010 by Guest Blogger Thorin McGee.
Marketers have to work harder today to connect with customers, according to Darrin Wilen , president of Wilen Media, during the InterACT! Conference. They’re dealing with a fragmented audience, tighter budgets and measurement is mandatory or those budgets will become even smaller. The solution, according to Wilen and co-presenter Mark Wollney , executive vice president [...]
Posted on 02. Jun, 2010 by Andy Roussel.
Recently I’ve taken quite an interest in Quick Response codes, or QR codes as they’re commonly called. They’re 2-D bar codes that can be scanned or read as URL links or text by a mobile phone with a camera.
I first learned about QR codes several months ago in various media mentions, and from an article [...]