Tag Archives: retail
Posted on 09. Sep, 2010 by Kyle Bingham.
In the retail world, trends come and go faster than ever. Playing catch-up is the norm as companies find ways to reinvent themselves while pushing the frontiers of technology and marketing. So, what’s hot and what’s not in the retail world right now?
Hot: Coupons Not: Loyalty Cards
Loyalty cards are so 2005. Lately, retailers have been [...]
Posted on 19. Oct, 2009 by PBBI.
This post is written by Ed Borden, Client Services Consultant at Pitney Bowes.
These days it appears that every retailer is leveraging social media services such as Facebook. These sites allow retailers to passively advertise to would be consumers by encouraging their “fans” and “friends” to share personal experiences with the retailer or products. Additionally they [...]
Posted on 23. Jun, 2009 by Bernie Gracy.
A recent article in DMNews summarized a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called “The Digital Horizon: A Chasm Between Expectation and Execution.” According to the study, 67% of respondents say they are already running cross-channel campaigns, yet only 12% are actually integrating cross-channel [...]
Posted on 10. Jun, 2009 by Bernie Gracy.
One of the critical activities of a corporate strategist is scenario planning. This is a rigorous process encompassing understanding external events and trends, conducting causal analyses to determine the underlying market structure, understanding the demographic, psychographic, technological, environmental, economic, political, and regulatory factors at work, identifying key variables, and then [...]