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Customer Connections Blog

Tag Archives: segmentation

Customer Onboarding: The Five Key Pitfalls on the Way to a Lasting Relationship

Posted on 14. Dec, 2010 by Jeffrey Nicholson.

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Onboarding is arguably the most important period in the entire customer lifecycle. It is the time when the foundation for a long-term, mutually beneficial relationship is set – or not. How it’s managed often determines whether customers decide to stay or go – and how strong the relationship will become.
Creating an outstanding onboarding experience is [...]

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Using E-mail for Lead Generation

Posted on 11. Nov, 2010 by Scott Bounty.

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Reading an article on BtoB magazine’s site got me thinking about lead generation. It’s a great article, and I suggest anyone who uses e-mail as a marketing tool to read it.
Among the great points of the article is one about “micromarketing,” or segmenting your target audience as much as possible. Right or wrong, e-mail marketing [...]

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Good Touch or Bad Touch—A Webcast About Customer Preferences and the Future of Mail.

Posted on 16. Jun, 2010 by Scott Bounty.

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BtoB Magazine recently hosted a webcast about the significance of mail in an electronic world. Pitney Bowes sponsored the webcast, and two of PB’s own were on the panel—Debra Thompson, VP of Marketing, Pitney Bowes US Mail, and Chris Giles, VP of Product Marketing. They were joined by Barbara Leflein, President and Founder of Leflein [...]

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Data, Data, Everywhere – But Not a Drop of Insight

Posted on 23. Jul, 2009 by Don Peppers.

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Just attended a session on “Remaking Digital Advertising,” featuring execs from AKQA, Omniture and Fox.  But the discussion focused primarily on metrics and measurements.
At one point one of the audience members asked a question that began with the observation that most CMOs out there aren’t really even interested in this stuff.  They don’t delve into [...]

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Customer Communications Management 2.0: Data, Data Everywhere Nor any Drop to Drink?

Posted on 04. Jun, 2009 by Bernie Gracy.

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Last week I discussed the strategic imperative of optimizing the customer-channel mix in the context of the current economic climate and “legacy” communications channels but also in the face of new broadband enabled mobile channels, B2B, B2C, and C2C social networking; global e-commerce, and a fresh look at an enterprise’s brick and mortar distribution network.

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