Tag Archives: Social Media
Posted on 16. Dec, 2010 by Matt Broder.
I had the pleasure to attend and speak at a recent conference about social media, B2B marketing, and the future. The event was a typical Business Development Institute (BDI) gathering: lots of learning in a short period of time with some smart practitioners. I love BDI events.
As keynote, I decided to forego the customary PowerPoint presentation [...]
Posted on 09. Nov, 2010 by Scott Bounty.
At Pitney Bowes, the most important thing we can know is our customers’ needs. That’s why we regularly post poll questions about a variety of subjects. Our most recent round of questions has just ended, with questions regarding media usage, customer communications and social media. Let’s have a look at the results.
In our latest [...]
Posted on 28. Oct, 2010 by Scott Bounty.
Social media marketing may seem to live in the world of consumer marketing. However, some statistics about business buying habits would suggest that B2B has just as much to benefit from social media as B2C.
More B2B companies are using social media than B2C.
While this fact flies in the face of logic, it’s true. Statistics show [...]
Posted on 14. Oct, 2010 by Scott Bounty.
While I sit in a cramped airplane seat (I miss the days when planes were half empty), I’m reflecting on the past three days spent at DMA:2010 in San Francisco and how exciting it is today to be a direct marketer. The industry is truly evolving and direct marketing is finally becoming the rightful leader [...]
Posted on 12. Aug, 2010 by Scott Bounty.
Another informative day at the InterACT! conference in Chicago. In addition to learning more about the value of TransPromo, I gained new insight on cross-media direct marketing, customer centric marketing, data analytics, and more. Here are my top 5 insights from day 2:
#5: Enable marketing efficiency by stretching your marketing dollars, utilizing cross-media campaigns, and [...]
Posted on 11. Aug, 2010 by Guest Blogger Mark Michelson.
Companies increasingly realize the importance of creating social media campaigns as part of their overall marketing mix, but often don’t know where to start or, worse yet, use a shotgun approach without any type of business plan on what they want to achieve.
In one of Tuesday’s breakout sessions at the InterACT! conference, three experts provided [...]
Posted on 11. Aug, 2010 by Guest Blogger Tom Marin.
While at the InterAct! Conference this week, we’re all hearing about the newest and greatest techniques of delivering marketing messages. One thing that strikes me is, there is a lot more to all of this than the new gadgets like iPad, iPhone and the host of other new media platforms and tools.
First what’s changed. [...]
Posted on 10. Aug, 2010 by Scott Bounty.
I’ve spent a steamy day in Chicago at the InterACT! conference learning how print, online, mobile and social media can work together to interactively drive business. Presentations focused on many interesting topics including multi-channel marketing, transpromo, augmented reality, mobile codes, customer communication management. Here are my top 5 take-aways from today’s sessions:
#5 Mobile continues to [...]
Posted on 10. Aug, 2010 by Guest Blogger Melissa Campanelli.
“If it doesn’t sell, it isn’t creative.”
“I do not regard advertising as entertainment or an art form, but as a medium of information.”
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
“Ninety-nine percent of advertising doesn’t sell much of anything.”
These four quotes, from advertising legend David Ogilvy, [...]
Posted on 03. Dec, 2009 by Bernie Gracy.
I have had the privilege of working with some of the largest corporations and premier brands in the world in the strategy, conception, design, and implementation of a customer communications management platform. These efforts typically encompassed integrating customer master data, billing streams, regulatory content, marketing and promotional content, and relationship management content in physical and [...]