You ALWAYS want STRATEGY to go FIRST!

Posted on 11. Aug, 2010 by Guest Blogger Tom Marin.

If there is one thing that I am learning at the InterACT! Conference this week it is you really do need to keep to the marketing principles you understand and follow them throughout all of your marketing. There is such a proliferation of new media that it’s causing major changes in how companies communicate and [...]

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AOL’s New CEO Tim Armstrong – 100 Days on the Job

Posted on 23. Jul, 2009 by Don Peppers.

Armstrong said he spent a lot of time in first three months just listening and visiting with partners, employees, etc.  He said it’s first about strategy, if we don’t have the right strategy we just won’t win.  Second piece is structure – do we have the right structure for the strategy.  Third, what’s the revenue [...]

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