Another Edition of “Missed Opportunities at Your (My) Front Door”

Posted on 22. Jul, 2010 by Andy Roussel.

It never ceases to amaze me how mail owners miss those opportunities to either make their messages more relevant to me, or to use an existing mailpiece to extend their promotional messages. This is just from yesterday’s incoming mail:

Monthly mortgage notice from the bank that holds the mortgage on the house my wife and I [...]

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Med Men: Can You Market Healthy Behavior like Toothpaste or an iPad?

Posted on 09. Jun, 2010 by Scott Bounty.

It’s not easy for healthcare professionals to look at patients’ health as a marketing problem, but I think you can make a case that, at least in part, it is. If the term “marketing” or, heaven forbid, “advertising” seems offensive to your healthcare cultural sensibilities as being too crass or tainted with self-interest, let’s substitute [...]

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Missed Opportunities at Your Front Door.

Posted on 11. May, 2010 by Andy Roussel.

We hear a lot of talk about “target marketing” these days. About driving a higher response rate to marketing communications with heavy versioning and personalization. There’s even a trade magazine titled Target Marketing (targetmarketingmag.com). Savvy marketers know that the more relevant the content, the greater the likelihood a recipient will respond to a call to [...]

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