Customer Connections | Tag Archive

The 3 Types of Augmented Reality for Marketers

Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.

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Visuals are an important part of advertising, so it’s not a surprise that many companies have jumped on the augmented reality (AR) bandwagon, offering tools that visualize their products in a magical and memorable way. AR, and how it can be used as a marketing tool, also was a hot topic at InterACT!
To sort it [...]

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Hotels.com Matches Sales Revenue to Augmented Reality Tool

Posted on 11. Aug, 2010 by Guest Blogger Melissa Campanelli.

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Hotels.com recently launched an augmented reality (AR) website, dubbed “Virtual Vacation,” which has helped increase revenues for the brand.
In his keynote presentation, which took place on the second day of the InterACT! Conference, Vic Walia, senior director of brand marketing for Hotels.com discussed the site, which was designed to make virtual vacations a little more “real.”
Earlier this [...]

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Welcome to My World

Posted on 11. Aug, 2010 by Guest Blogger Heather Fletcher.

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As my string of significant others can tell you (it’s a grand total of two during my 16-year career) sometimes it’s not much fun to be attached to a reporter. Right now, for instance, I’m not at home because I’m with the nice folks at InterACT! figuring out more about what my audience (you) and [...]