Tag Archives: transpromo
Posted on 10. Aug, 2010 by Scott Bounty.
I’ve spent a steamy day in Chicago at the InterACT! conference learning how print, online, mobile and social media can work together to interactively drive business. Presentations focused on many interesting topics including multi-channel marketing, transpromo, augmented reality, mobile codes, customer communication management. Here are my top 5 take-aways from today’s sessions:
#5 Mobile continues to [...]
Posted on 04. Aug, 2010 by Scott Bounty.
The science of trendspotting is inexact. Yet somewhere there is a point where a fad becomes a mainstream movement. A stage where Twitter reached its “tipping point.” A moment when “Harry Potter” began its path from a few words on a page to a future Universal theme park.
Whatever the measure, the phenomenon of TransPromo—the technology [...]
Posted on 16. Jun, 2010 by Scott Bounty.
BtoB Magazine recently hosted a webcast about the significance of mail in an electronic world. Pitney Bowes sponsored the webcast, and two of PB’s own were on the panel—Debra Thompson, VP of Marketing, Pitney Bowes US Mail, and Chris Giles, VP of Product Marketing. They were joined by Barbara Leflein, President and Founder of Leflein [...]