Developing a Social Media Game Plan

Posted on 11. Aug, 2010 by Guest Blogger Mark Michelson.

Companies increasingly realize the importance of creating social media campaigns as part of their overall marketing mix, but often don’t know where to start or, worse yet, use a shotgun approach without any type of business plan on what they want to achieve.
In one of Tuesday’s breakout sessions at the InterACT! conference, three experts provided [...]

Continue Reading

4 Direct Marketing Tips for Using the Latest Multichannel Tools

Posted on 10. Aug, 2010 by Guest Blogger Thorin McGee.

Marketers have to work harder today to connect with customers, according to Darrin Wilen , president of Wilen Media, during the InterACT! Conference. They’re dealing with a fragmented audience, tighter budgets and measurement is mandatory or those budgets will become even smaller. The solution, according to Wilen and co-presenter Mark Wollney , executive vice president [...]

Continue Reading