Tag Archives: customer insight
Delight and Acting
Posted on 26. Jul, 2010 by Tom Foth.
A podcast at the Harvard Business Review by Matthew Dixon, managing director of the Corporate Executive Board’s Sales and Service Practice was brought to my attention today. Entitled, “Why Delighting Your Customers Is Overrated” (http://s.hbr.org/b4BTUf), Dixon explains that there is an emerging trend for customer support organizations to set themselves up for “heroic saves” that [...]
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Customer-Driven Innovation Approaches
Posted on 14. Sep, 2009 by Joe Pindell.
User-driven applications such as YouTube and Wikipedia are definitely on the rise. These tools along with the emerging use of social media illustrate a growing appetite for users to be actively involved in product creation. Obviously this high level of involvement changes how users use existing tools but also the actual tools they choose to [...]
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The World Innovation Forum – Day I – The Innovation Ecosystem
Posted on 06. May, 2009 by Bernie Gracy.
What a day! After tweeting in real time to our followers on Twitter.com/PBconnect as well as those reading the Twitter feed on our blog at pbconnect.com, I have had a chance to reflect on the lectures by Paul Saffo, C.K .Prahalad, and Vijay Govindarajan as well as the case studies presented.
What struck [...]
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Gearing Up for the World Innovation Forum
Posted on 01. May, 2009 by Bernie Gracy.
I am really looking forward to the World Innovation Forum and the chance to tweet and blog from this conference and on future topics to our customers, stakeholders, and prospects. I have been privileged that my entire career to date has been on the bleeding edge of innovation in the trading floor, [...]
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