Tag Archives: social networking
Want to Have a Successful Event? Engage with New Media Influencers
Posted on 09. Jun, 2010 by Aneta Hall.
How do you measure success at events or tradeshows? If you are a brand marketer or a PR pro you might be used to issuing a press release, holding a press conference, staffing your event booth with several sales reps and bringing colorful printed collateral to give out to booth visitors. Sound familiar? Here is [...]
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Loading ...Customer Communications Management 2.0: Optimizing the Customer/Channel Mix
Posted on 03. Dec, 2009 by Bernie Gracy.
I have had the privilege of working with some of the largest corporations and premier brands in the world in the strategy, conception, design, and implementation of a customer communications management platform. These efforts typically encompassed integrating customer master data, billing streams, regulatory content, marketing and promotional content, and relationship management content in physical and [...]
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(1) Loading ...Customer-Driven Innovation Approaches
Posted on 14. Sep, 2009 by Joe Pindell.
User-driven applications such as YouTube and Wikipedia are definitely on the rise. These tools along with the emerging use of social media illustrate a growing appetite for users to be actively involved in product creation. Obviously this high level of involvement changes how users use existing tools but also the actual tools they choose to [...]
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The World Innovation Forum – Day I – The Innovation Ecosystem
Posted on 06. May, 2009 by Bernie Gracy.
What a day! After tweeting in real time to our followers on Twitter.com/PBconnect as well as those reading the Twitter feed on our blog at pbconnect.com, I have had a chance to reflect on the lectures by Paul Saffo, C.K .Prahalad, and Vijay Govindarajan as well as the case studies presented.
What struck [...]
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(No Ratings Yet) Loading ...Gearing Up for the World Innovation Forum
Posted on 01. May, 2009 by Bernie Gracy.
I am really looking forward to the World Innovation Forum and the chance to tweet and blog from this conference and on future topics to our customers, stakeholders, and prospects. I have been privileged that my entire career to date has been on the bleeding edge of innovation in the trading floor, [...]
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(No Ratings Yet) Loading ...The latest from Twitter
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Tom Foth: More discussion on this topic can be found at Docu...
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Michael Josefowicz: Another thing to consider is that stress created b...
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Bev Rossi: a refreshing and unique perspective on this new de...