Mailstream Connections | Transforming data and mail communications into powerful tools

Print and Mail – Make It One

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Is anybody still looking at print and mail as two separate business functions? I see integration as critical to businesses’ continued communications success. It’s critical for three reasons – to optimize, to economize, and to outperform.
Only through intelligent integration of print and mail can organizations truly be said to be achieving maximum efficiency, maximum quality [...]

Posted on 23. Aug, 2010 by Ian Davidson.

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TransPromo Enters the B2B Space

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The science of trendspotting is inexact. Yet somewhere there is a point where a fad becomes a mainstream movement. A stage where Twitter reached its “tipping point.” A moment when “Harry Potter” began its path from a few words on a page to a future Universal theme park.
Whatever the measure, the phenomenon of TransPromo—the technology [...]

Posted on 04. Aug, 2010 by Scott Bounty.

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USPS® Helping e-tailers

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This month the USPS® is reaching out to e-tailers with a new campaign showcasing how printed catalogs can dramatically increase online sales. The campaign, “Getting Started in Catalogs,” includes an instructional DVD and free live webinars that show how catalogs, when used as an extension of a company’s Internet-shopping portal, can increase online purchases. The [...]

Posted on 23. Jul, 2010 by Cynthia Williams.

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Information. What Is It Good For? Absolutely Everything.

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I’m willing to bet that a day doesn’t go by when each and every one of us doesn’t need to access information in order to make an important decision. And I don’t think I’m exaggerating when I say that, in many ways, our ability to put our hands on that information quickly (and in a [...]

Posted on 14. Jul, 2010 by Scott Bounty.

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How to Expand Your Business into the UK with Royal Mail – Free Webinar

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The global market has been a growth engine for many businesses. For some, it still remains untapped potential. You can jumpstart your international strategy by accessing one of the largest economies in the world – the United Kingdom.
The UK’s $2.3 trillion market represents a significant opportunity for any United States company, especially since there is [...]

Posted on 09. Jul, 2010 by Aneta Hall.

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We Measured Documents by the Square Forest

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This time of year always brings back fond memories of my first summer job. In June of 1980 I was fortunate enough to land a summer internship in the legal department of a Fortune 100 corporation. I was one of six interns assigned to an enormous, windowless room the size of a warehouse, lined with [...]

Posted on 08. Jul, 2010 by Scott Bounty.

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5-Day Delivery Under Review at PRC

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On March 2, Postmaster General Jack Potter made public his updated plans for change for the USPS® in response to continuing declines in mail volumes. This month, the Postal Regulatory Commission is holding public hearings to analyze and cross-examine the Postal Service’s “five-day” proposal and supporting evidence. The nationwide elimination of Saturday mail delivery service [...]

Posted on 28. Jun, 2010 by Elizabeth Lombard.

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Color Makes a Noticeable Difference

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A recent study by Leflein Associates comparing consumer attitudes toward receiving printed mail vs. e-mail, provided a number of interesting insights. Among them, we learn that, by clear majorities, people prefer physical mail to e-mail for bills, invoices and financial statements as well as for most catalogs and promotions.
The survey also reveals that by a [...]

Posted on 24. Jun, 2010 by Scott Bounty.