Archive for May, 2010
Posted on 19. May, 2010 by Andy Roussel.
We all know that there’s mail, and then there’s mail. What I mean is, some communications are more important than others. We call these, not surprisingly, high-value communications—messages or mail that must get to the recipient on time, without going to the wrong address and that aims to achieve a 100 percent response rate.
What put [...]
Posted on 11. May, 2010 by Elizabeth Lombard.
It’s May. And if this were a “normal” year, we’d all be preparing to reset our mailing solutions with new postage prices. That’s right. Thanks to the relatively new Postal Accountability and Enhancement Act, mailing services rates such as first-class mail and standard mail would be set to change based on the Consumer Price [...]
Posted on 07. May, 2010 by Cynthia Williams.
I recently read an article that detailed a 2009 survey about the average American’s preference between digital and print media. The article looked at reader perceptions of an identical card sent by e-mail compared to one sent through traditional mail. The article reported that nearly 70 percent stated a preference for the old-fashioned card and [...]
Posted on 06. May, 2010 by David Robinson.
It’s not uncommon at trade shows for a customer to ask me, “What is the single most important step I can take that would give our company the greatest return on our mailings?”
Well, you might think that would be a tough question, but, in fact, it’s not. As you may have guessed from the heading [...]