Archive for 'Messaging'
Posted on 23. Aug, 2010 by Ian Davidson.
Is anybody still looking at print and mail as two separate business functions? I see integration as critical to businesses’ continued communications success. It’s critical for three reasons – to optimize, to economize, and to outperform.
Only through intelligent integration of print and mail can organizations truly be said to be achieving maximum efficiency, maximum quality [...]
Posted on 04. Aug, 2010 by Scott Bounty.
The science of trendspotting is inexact. Yet somewhere there is a point where a fad becomes a mainstream movement. A stage where Twitter reached its “tipping point.” A moment when “Harry Potter” began its path from a few words on a page to a future Universal theme park.
Whatever the measure, the phenomenon of TransPromo—the technology [...]
Posted on 24. Jun, 2010 by Scott Bounty.
A recent study by Leflein Associates comparing consumer attitudes toward receiving printed mail vs. e-mail, provided a number of interesting insights. Among them, we learn that, by clear majorities, people prefer physical mail to e-mail for bills, invoices and financial statements as well as for most catalogs and promotions.
The survey also reveals that by a [...]
Posted on 19. May, 2010 by Andy Roussel.
We all know that there’s mail, and then there’s mail. What I mean is, some communications are more important than others. We call these, not surprisingly, high-value communications—messages or mail that must get to the recipient on time, without going to the wrong address and that aims to achieve a 100 percent response rate.
What put [...]
Posted on 07. May, 2010 by Cynthia Williams.
I recently read an article that detailed a 2009 survey about the average American’s preference between digital and print media. The article looked at reader perceptions of an identical card sent by e-mail compared to one sent through traditional mail. The article reported that nearly 70 percent stated a preference for the old-fashioned card and [...]