Pitney Bowes

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Mailstream Connections Blog

Archive for 'Messaging'

Print and Mail – Make It One

Posted on 23. Aug, 2010 by Ian Davidson.

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Is anybody still looking at print and mail as two separate business functions?  I see integration as critical to businesses’ continued communications success.  It’s critical for three reasons – to optimize, to economize, and to outperform.
Only through intelligent integration of print and mail can organizations truly be said to be achieving maximum efficiency, maximum quality [...]

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TransPromo Enters the B2B Space

Posted on 04. Aug, 2010 by Scott Bounty.

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The science of trendspotting is inexact. Yet somewhere there is a point where a fad becomes a mainstream movement. A stage where Twitter reached its “tipping point.” A moment when “Harry Potter” began its path from a few words on a page to a future Universal theme park.
Whatever the measure, the phenomenon of TransPromo—the technology [...]

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Color Makes a Noticeable Difference

Posted on 24. Jun, 2010 by Scott Bounty.

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A recent study by Leflein Associates comparing consumer attitudes toward receiving printed mail vs. e-mail, provided a number of interesting insights.  Among them, we learn that, by clear majorities, people prefer physical mail to e-mail for bills, invoices and financial statements as well as for most catalogs and promotions.
The survey also reveals that by a [...]

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High-Value Mail, Multichannel Communications and the 2010 Census.

Posted on 19. May, 2010 by Andy Roussel.

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We all know that there’s mail, and then there’s mail. What I mean is, some communications are more important than others. We call these, not surprisingly, high-value communications—messages or mail that must get to the recipient on time, without going to the wrong address and that aims to achieve a 100 percent response rate.
What put [...]

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Which Is Better? Printed or E-mail Messages? How About Something Completely Different?

Posted on 07. May, 2010 by Cynthia Williams.

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I recently read an article that detailed a 2009 survey about the average American’s preference between digital and print media. The article looked at reader perceptions of an identical card sent by e-mail compared to one sent through traditional mail. The article reported that nearly 70 percent stated a preference for the old-fashioned card and [...]

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